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2010.12.20
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” Introduced in Shokuhin Kogyo.
Shokuhin Kogyo
The press release article announced on November 4th on “Overseas Expansion of Franchise Chains Using the Alibaba Website, the World’s Largest International Trade Site” was featured in Shokuhin Kogyo.
2010.12.20
Moriyama’s Fried Chicken Now Available at Botejyu Express’ Vivit Square Branch
Teppan-yakisoba Soy Sauce Flavor
Teppan-yakisoba Soy Sauce Flavor
Japanese-style fried chicken or karaage from the famous shop Moriyama in Nakatsu City, Oita Prefecture, known as the sacred land of Japanese-style fried chicken, is now available at Botejyu Express’ Vivit Square Branch.
This authentic fried chicken from Nakatsu, Oita, is made with domestic chicken marinated in a secret salt-base sauce using ginger, homegrown garlic and other seasonings.
The aromatic batter and the firm and juicy chicken make this an unforgettably scrumptious fried chicken that can’t be tasted anywhere else.
Moriyama, Founder of Nakatsu Fried Chicken
Nakatsu City’s Fried Chicken Map
Nakatsu City, Oita Prefecture
Japan "KARAAGE"Association
2010.12.10
Botejyu’s Original Mayonnaise Now Available for Purchase
February 27th issue of Living Funabashi & Narashino
Botejyu’s original white mayonnaise is now available in the Osaka area for 380 yen at 6 locations: Botejyu’s Main Restaurant in Dodonbori, Kanku Branch, Shinosaka Station Branch, Tenpozan Branch, Hankyu Nishinomiya Gardens Branch and Botejyu Express’ Machiyokoji Branch. This mayonnaise is great with okonomiyaki and yakisoba, as well as with takoyaki and salads. Both our original mayannaise and special okonomiyaki sauce can be purchased at the above-mentioned branches. We hope you will bring them home with you as a souvenir from Osaka.
2010.11.20
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” Introduced in Chugoku Shimbun.
The press release article on November 4th in Chugoku Shimbun
The press release article announced on November 4th on “Overseas Expansion of Franchise Chains Using the Alibaba Website, the World’s Largest International Trade Site” was featured in Chugoku Shimbun.
2010.11.15
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” in Nikkei Restaurants.
The press release article announced on November 4th on “Overseas Expansion of Franchises Utilizing the Alibaba Website”, the world’s largest international trade site, was featured in Nikkei Restaurants.
Nikkei Restaurants
2010.11.11
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” in Yahoo News.
The press release article announced on November 4th on “Overseas Expansion of Franchises Utilizing the Alibaba Website”, the world’s largest international trade site, was featured in Yahoo News.
Yahoo News
2010.11.11
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” in Sankei Biz.
The press release article announced on November 4th on “Overseas Expansion of Franchises Utilizing the Alibaba Website”, the world’s largest international trade site, was featured in Sankei Biz.
Sankei BIZ
2010.11.11
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” Introduced in Fuji Sankei Business i.
The press release article in Fuji Sankei Business i
The press release article announced on November 4th on “Overseas Expansion of Franchise Chains Using the Alibaba Website, the World’s Largest International Trade Site” was featured in Fuji Sankei Business i.
2010.11.11
Botejyu Opens Webpage on Alibaba.Com, the World’s Largest International Trade Site
Botejyu has opened a webpage on the Alibaba website, the world’s largest international trade site. It is our hope that this new site coupled with our existing website will add momentum to our expansion overseas as it will allow us to efficiently disperse information and answer inquiries on a global scale.v
Alibaba website
2010.11.10
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” Introduced in Nikkei MJ.
The press release article in Nikkei MJ
The press release article, “Overseas Expansion of Franchise Chains Using the Alibaba Website, the World’s Largest International Trade Site” was featured in Nikkei MJ.
2010.11.5
Article on “Overseas Expansion of Franchises Utilizing the Alibaba Website” Introduced in Tokyo Shimbun.
The press release article in Tokyo Shimbun
The press release article, “Overseas Expansion of Franchise Chains Using the Alibaba Website, the World’s Largest International Trade Site” was featured in Tokyo Shimbun.
2010.11.4
Press Release Issued on the Expansion of Franchise Chains Overseas Utilizing the Alibaba Website, the World’s Largest International Trade Site
Botejyu issued a press release to the media regarding the expansion of our restaurants abroad utilizing the Alibaba website, the world’s largest international trade site.
Alibaba website
2010.10.16
Botejyu Express will open its second branch in Chiba Prefecture in the second floor food court of the Vivit Square Minami Funabashi shopping mall located in the waterfront district of Funabashi city. The new branch will offer a variety of local specialty yakisoba including “Hiruzen Yakisoba” from Okayama (second place winner of the 2010 B-Class Gourmet Festival held in Atsugi City, Kanagawa Prefecture), “Fujinomiya Yakisoba” from Shizuoka (2006 and 2007 winner of the B-Class Gourmet Festival), “Yokote Yakisoba” from Akita (2009 winner of the B-Class Gourmet Festival) as well as “Takoyaki” from Osaka.
We hope to see you at our restaurant.
Vivit Square Minami Funabashi
Teppan-yakisoba Soy Sauce Flavor Botejyu Express Vivit Square Branch
2010.9.27
Botejyu Brand Products on Sale at Conveni-Ric
Botejyu’s “Pork Omusoba” and “Kansai-style Mix Omonomiyaki” are now on sale at Conveni-Ric stores in the Kyushu area. We hope you will try these two Botejyu brand products.
2010.9.20
Botejyu Brand Product Now on Sale at Daily Yamazaki Nationwide
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Daily Yamazaki convenience stores nationwide. We hope you will try these products.
2010.9.13
Botejyu Brand Products Now on Sale at Save On
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Save On stores in the Kanto and Tohoku regions. We hope you will try these products.
2010.9.9
Botejyu Introduced in Kansai Television’s News Report Program, “Super News Anchor
Botejyu’s main restaurant was introduced as one “Kansai’s Onomatopee Culture” in Kansai Television’s News program, “Super News Anchor”.
POnomatopee is the French term for words such as “atsu atsu (steaming hot dishes)” and “goku goku (the gulping sound of beer)” that imitates the source of the sound that it describes. Our restaurant name, Botejyu, is also given as an example of onomatopee or onomatopoeia, consisting of the flipping sound “bote” and the sizzling sound “jyu”.
Super News Anchor
2010.9.6
Botejyu Brand Products on Sale at Tac-Mate
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Tac-Mate stores in the Kansai region. We hope you will try these products.
2010.9.6
Botejyu Brand Products on Sale at Community Store
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Community Stores in the Kansai region. They will also be sold at stores in the Chubu and Kanto regions from September 20th. We hope you will try these products.
2010.9.6
Botejyu Brand Products on Sale at Yamazaki Shop
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Yamazaki Shops in the Kansai region. They will also be sold in shops in the Chubu region from September 20th, and in Kyushu from September 27th. We hope you will try these products.
2010.9.6
Botejyu Brand Products on Sale at Coco Stores
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Coco Stores in the Kansai region. They will also be sold in shops in the Kanto and Tohoku regions from September 13th , Chubu region from September 21st , and Kyushu from September 23rd. We hope you will try these products.
2010.9.6
Botejyu Brand Products on Sale at Poplar
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Poplar stores in the Kansai and Kyushu regions. They will also be sold in stores in the Chubu region from September 13th. We hope you will try these products.
2010.9.6
Botejyu Brand Products on Sale at Mini Stop
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at Mini Stop stores in the Kansai and Chubu regions. They will also be sold in stores in Kyushu and Tohoku regions from September 20th .
2010.9.6
Botejyu Brand Products on Sale at ampm Nationwide
Two Botejyu brand products, the “Pork Okonomiyaki and Omusoba” and “Kansai-style Mix Okonomiyaki” are now on sale at ampm stores nationwide. We hope you will try these products.
2010.9.1
Botejyu Express Listed in Yokote Yakisoba Official Guidebook
Yokote Yakisoba Official Guidebook
Botejyu Express was introduced as a supporting member of the Yokote Yakisoba Norenkai (Goodwill Association) in the Yokote Yakisoba Official Guidebook.
2010.7.23
The Famous Hiruzen Yakisoba Comes to Botejyu Express
Hiruzen Yakisoba
Hiruzen yakisoba, the winner of the “Tenka Wakemen Battle” held in Kita-Kyushu city in March 2010, is now offered at Botejyu Express. Unlike the sauce flavored yakisoba, Hiruzen yakisoba is full of juicy chicken and fresh cabbage sautéed in a miso-based “secret sweet sauce”. This rich and aromatic Gotochi or local specialty yakisoba has been loved by the people of Hiruzen Kogen Highlands in Maniwa City, Okayama Prefecture for more than 50 years. Please come enjoy the authentic taste of this local specialty food.
Hiruzen Yakisoba Suiton Association
Maniwa City
Maniwa Tourist Association
2010.7.23
Moriyama’s Fried Chicken Now Available at Botejyu Express’ Senju Mildix Branch
Teppan-yakisoba Soy Sauce Flavor
Teppan-yakisoba Soy Sauce Flavor
Japanese-style fried chicken or karaage from the famous shop Moriyama in Nakatsu City, Oita Prefecture, known as the sacred land of Japanese-style fried chicken, is now available at Botejyu Express’ Senju Mildix branch. This authentic fried chicken from Nakatsu, Oita, is made with domestic chicken marinated in a secret salt-base sauce using ginger, homegrown garlic and other seasonings. The aromatic batter and the firm and juicy chicken make this an unforgettably scrumptious fried chicken that can’t be tasted anywhere else.
Moriyama, Founder of Nakatsu Fried Chicken
Nakatsu City’s Fried Chicken Map
Nakatsu City, Oita Prefecture
Japan "KARAAGE"Association
2010.7.20
Botejyu’s Original Okonomiyaki Sauce is Better than Ever
Botejyu’s original okonomiyaki sauce has been refined and is better than ever. Since July 2010, we have added the fruity flavor of apples to our original recipe to produce a mild okonomiyaki sauce that can be loved by a wide range of customers from small children to grown-ups. We look forward to seeing you at our restaurant.
Teppan-yakisoba Soy Sauce Flavor
Botejyu Express’ Koshigaya Lake Town Branch is introducing a new menu. The new menu boasts Gotochi local specialty yakisoba, including Shizuoka Prefecture’s local specialty Fujinomiya yakisoba, Akita Prefecture’s local specialty Yokote yakisoba and Hiroshima-yaki from Hiroshima. The new menu also includes many side order dishes such as Oita Karaage Fried Chicken, Hokkaido Jyaga-Bata (Potato & Butter) Croquette and we have also added a series of Gotochi (local specialty) mini rice bowl to our existing popular rice bowl selection. We look forward to seeing you soon!
2010.6.1
June Limited Time Offer: “Italian Yakisoba” at Botejyu Express Senju Mildix Branch
Italian Yakisoba
The “Italian Yakisoba”, a local specialty of Niigata Prefecture has come to Botejyu Express’ Senju Mildix branch. We’ve combined our homemade fully-matured noodles with our original meat sauce to produce this western-style yakisoba with a new texture and taste. The yakisoba “Italian” is a popular specialty among the locals in Niigata. We’ve added the Botejyu touch to make this an one-of-a-kind dish. Recommended to those who are bored of the ordinary yakisoba and would like to try something new.
January 13, 2010 Mainichi Newspaper, Niigata Edition
2010.4.27
Botejyu’s Business Featured in Sangyo Shisetu Shimbun (Commercial Facilities Newspaper)
Botejyu’s Business Featured in Sangyo Shisetu Shimbun (Commercial Facilities Newspaper)
The Sangyo Shisetsu Shimbun (Sangyo Times, Inc.), a business newspaper focusing on distribution business strategies, featured an article on Botejyu’s expansion into the food court business in their section on food service trends.
2010.4.27
Botejyu’s “Pork Okonomiyaki and Pork Calbee Salt Yakisoba (460 yen)” Now on Sale at Circle K Sunkus
Botejyu’s “Pork Okonomiyaki and Pork Calbee Salt Yakisoba (460 yen)”
Botejyu’s “Pork Okonomiyaki and Pork Calbee Salt Yakisoba (460 yen)” is now on sale at Circle K Sunkus convenience stores nationwide.
2010.4.26
The Famous Fujinomiya Yakisoba from Shizuoka Prefecture Now Available at Botejyu Express Mosaic Mall Kohoku
Fujinomiya Yakisoba
Botjeyu Express Mosaic Mall Kohoku branch now offers the two consecutive year champion of the 2006 and 2007 B-Grade Gourmet Festival, Fujinomiya yakisoba. Fujinomiya yakisoba, a Gotochi (local specialty) yakisoba from Fujinomiya city, features thick, firm steamed noodles with flavorful pork cracklin. Sprinkle some sardine powder for added flavor.
Fujinomiya Yakisoba Society
2010.4.26
The Famous Yokote Yakisoba, Akita’s Local Specialty, Now Available at Botejyu Express Mosaic Mall Kohoku Branch
Yokote Yakisoba
The 2009 B-Grade Gourmet Festival Champion, the Yokote Yakisoba, is now offered at Botejyu Express Mosaic Mall Kohoku. Yokote Yakisoba features thick, straight and boiled noodles cooked with pork and cabbage and topped with a fried egg and fukujinzuke pickles. A Gotochi yakisoba from Yokote, Akita Prefecture. We hope you will come try the authentic taste of this local specialty.
Yokote Yakisoba Norenkai
Yokote City
Yokote Tourist Association
Botejyu Express Mosaic Mall Kohoku Branch
Botejyu Express has opened it first branch in Kanagawa Prefecture in the “Pocket Food Park” food court area in the B1 floor of the Mosaic Mall located in front of Center Station in Tsuzuki, Yokohama. Please come enjoy the famous Gotochi yakisoba representing regions from all over Japan. We look forward to seeing you soon!
Mosaic Mall Kohoku
2010.3.23
Botejyu’s “Kansai-style Pork Okonomiyaki and Omusoba (460 yen)” Now on Sale at Circle K Sunkus
Botejyu’s “Kansai-style Pork Okonomiyaki and Omusoba (460 yen)”
Botejyu’s “Kansai-style Pork Okonomiyaki and Omusoba (460 yen)” is not on sale at Circle K Sunkus convenience stores nationwide.
2010.3.1
Botejyu’s “Teppan-yakisoba” Sold Nationwide by Toyo Suisan Corporation
Teppan-yakisoba Soy Sauce Flavor
Teppan-yakisoba Okonomiyaki Flavor
Botejyu’s “Teppan-yakisoba Okonomiyaki Flavor” and “Teppan-yakisoba Soy Sauce Flavor” are now being sold by Toyo Suisan Corporation. The “Teppan-yakisoba Okonomiyaki Flavor” has a sweet and spicy flavor brought out by the fruit juice and the “Teppan-yakisoba Aromatic Soy Sauce Flavor” uses bonito flake and squid to enhance the taste of soy sauce. Both yakisoba use our special medium thick noodles with firmness and elasticity.
We hope you will try these products at your nearby store.
Toyo Suisan
2010.2.27
Botejyu Express Nikke Colton Plaza Branch Introduced in Living Funabashi & Narashino
February 27th issue of Living Funabashi & Narashino
Botejyu Express’ Nikke Colton Plaza branch was introduced in the February 27th issue of the free newspaper, Living Funabashi & Narashino, published by Sankei Living Shimbun.
In the “Food Court Gourmet” section, our Negi-yaki Modern was listed as one of the “Delicious Food Items” found by one of their readers. This dish is made with our homemade thick, firm noodles wrapped in our secret batter pancake and egg omelet. It is topped with lots of fresh Kansai spring onions.
Botejyu Express Senju Mildix Branch
Our second Botejyu Express branch in Tokyo opened in the “Mildix Food Court” located on the first floor of the Senju Mildix Shopping Complex directly linked to Senju Station in Adachi-ku, Tokyo.
Please come enjoy the Osaka okonomiyaki and the different types of famous local yakisoba from all over Japan.
We look forward to seeing you soon.
Senju Mildix
2010.2.16
Botejyu Introduced on TV Asahi’s “Onegai! Ranking”
Botejyu’s Chofu Parco branch was introduced in the February 16th (Tuesday) broadcast of TV Asahi’s midnight information program (24:30-25:15), “Onegai! Ranking” in an episode titled, “Ranking By Gourmet Professionals! Botejyu Edition”.
From the very best Botejyu selection, our Negi-yaki Modern was given a perfect score and ranked number one. Please come try this remarkable dish that is highly recommended by the gourmet professionals.
2010.1.12
Botejyu’s Pork and Pork Kalbee Yakisoba (460 yen) on Sale at Circle K Sunkus
Botejyu’s “Pork and Pork Kalbee Yakisoba (460 yen) ”
Botejyu’s “Pork and Pork Kalbee Yakisoba (460 yen)” in now on sale for a limited time until February 14th at Circle K Sunkus convenience stores nationwide.
2010.1.3
Botejyu Named as the Pioneer for Niigata’s Local Specialty Yakisoba “Italian” by Mainichi Newspaper (Niigata Edition)
Mainichi Newspaper Niigata Edition
Botejyu was introduced in Mainichi Newspaper Niigata Edition’s feature article on Niigata soul food. The article names Botejyu’s yakisoba as the origin for the local specialty, Yakisoba “Italian”, which is thick noodle yakisoba with meat sauce.
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